The problem
Mid-market retailers lose conversion and margin through queue friction, manual scans, and uneven store analytics.
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Retail AISeed
NovaCart
NovaCart helps mid-market retailers reduce checkout queues and shrinkage through AI-assisted cart recognition.
BengaluruFounded 202318 people
ARR
₹1.8 Cr
Monthly growth
14%
Customers
42
Gross margin
68%
The company
AI checkout automation for mid-market retailers
Their solution
NovaCart combines computer vision, POS integration, and assisted checkout workflows to reduce checkout time.
Market
The initial focus is organized retail chains in India with 10 to 250 stores and growing automation budgets.
Business model
Annual SaaS subscription with implementation fees and usage-based analytics modules for higher-volume stores.
Traction
42 paying customers, 14% month-on-month growth, and pilots underway with two national retail chains.
Use of funds
Expand implementation teams, improve model accuracy, and deepen POS integrations across regional platforms.